DESIGN BRIEF & CONCEPT
The idea was to capture the essence of learning photography as an art form in a logo for photography workshops.
The photography workshops were centered around the concept of “photography begins with seeing” and were to emphasize photography as an art form. Hence, the eye was included in the logo, along with the brush strokes which give an artsy look to the overall composition. The integration of the question mark along with the VIBGYOR strokes imply that practicing photography & learning go hand in hand. The spiral was built upon the shape of the aperture of a lens. The fluidity of form was influenced by musical notes.
LOGO USED IN A WORKSHOP POSTER
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