en.light.art: Branding

Branding and web design for the company en.light.art

DESIGN BRIEF
en.light.art is a company founded with the vision of conducting corporate worksops which amalgamate creativity into the workshops on leadership, excellence and growth. Yoga and meditation are the novel methods which are also added to the workshop content, in order to give people concrete solutions.
 
The "Be Creative" webzine was envisioned as a product of en.light.art and the color scheme was kept the same on both the websites for consistency and sameness of concepts.
 
The logo was to embody the core vision of the company - to enrich the world.
The founder was deeply moved and inspired by the trident of the Hindu god Shiva as a symbol of enriching and healing people. Hence, the symbol was made a part of the logo, keeping the simplicity and minimalism intact.
 
The rest of the branding was created to graphically express the core ideas of the company.
MOODBOARD
STUDY OF TRISHOOL TYPES TO CREATE THE LOGO
EVOLUTION OF THE LOGO
FINAL LOGO
LOGO IN COLOR
SLIDES FOR BRANDING ON THE WEBSITE
INFOGRAPHIC ON THE POSITIVE EFFECTS OF YOGA & MEDITATION
BROCHURE FOR CORPORATE WORKSHOPS
SAMPLE BROCHURE PAGE SPREAD
BUSINESS CARD DESIGNED AS A BOOKMARK

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