Be Creative: Branding

Branding for the online magazine on creativity: "Be Creative"

The Be Creative Magazine was started as a blog, envisioned to evolve into a magazine, slowly, over a period of time. The branding was to project the core ideas behind the blog right from the beginning - a website that nourishes the creative in each one, which brings the creative to life in everyone who visits the website. 
The logo and the tagline were to go hand-in-hand. Hence, the logo was created around the tagline, with the flexibility of being included in any future design as a repetitive element, as and when needed. 
The color palatte was to be chosen so as to scream "creativity", and at the same time to trigger a creative thought flow in the reader. Several scientific researches on the effect of different colors on the brain were referred to and fall colors were finally chosen.
MOODBOARD
COLOR PALETTE
LOGO CONCEPT: SKETCHES
EVOLUTION OF THE LOGO
LOGO AS A REPETITIVE ELEMENT IN THE BRANDING
WEB FLYER
WEBSITE LAYOUT: MINIMALIST & TILED
WEBSITE: ARTICLE PAGE

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